Nowadays, more than ever, one needs more social media followers. Social media followers are like social currency and it’s an ability to drive web traffic and this is directly proportional to the revenue you earn through social media.
While growing your following you should not keep the focus on your social media strategy, it still pays to have as many followers as possible on Instagram. There are many reasons why this matters, from credibility to vanity, but mostly.
Why do you need Followers on Instagram?
Followers Are Social Currency – Whether we like it or not, an abundance of followers equals credibility on Instagram. That is exactly the game social influencers play. If your content is good, then people will engage with it and share it. If they do so, then more people will visit your profile and start following you too.
Instagram still offers a good chunk of organic reach, so more followers mean more reach. Might one think What’s the magic number of followers one needs in order to be popular? Well, it depends on what you are trying to achieve.
While an influencer will want 1,00,000 or more followers, I would say that the threshold to really start enjoying the marketing benefits of Instagram as a platform is 10,000 followers.
How to Get your 1st 1000 Followers?
Create and Customize your Instagram profile to make it look good. Tell your potential fans who you are, and give them a reason to follow you. But you might think How can you do this? Start by making sure that your username is recognizable and easily searchable.
In simple words make it unique, short, and SEO friendly- like your business name. Once your business name has been taken, try to keep your business name as the first part of your username so that people looking for your business will have more opportunities. For Example, The Famous Cloth Brand username @zara.
Select a Content Creator and Hire a Social Media Manager
Just as there should be one person in charge of some of your social media accounts, there should be one or two people in charge of your Instagram account. If possible, choose an experienced person on the “find” platform – and make sure you stay up-to-date with all the new features offered by Instagram from Reels to IGTV.
If you work for a large organization, you may find that many people are looking for a word in their posts. This is where a planned application or instruction document helps. This post should let people know how they are requesting posts from your Instagram account, when, post value, and why.
Follow photography and Plan Best
Practices. For Instagram, posting quality is important. Very much. Your Twitter followers may condone a few bad tweets, but the bad image on Instagram is a no-brainer. Luckily, you do not need to take a photo course to become a good Instagram poster – and you do not have to exercise for a few weeks before you start. But you should be familiar with the basic photography tips and photo editing apps.
Great Photos – Since Instagram is a mobile app, it is possible that some of the content you post on Instagram will be downloaded to your mobile phone. That is to be expected.
If your budget allows, consider investing in Instagram photos, as this will boost your profile. If not, a smartphone and a few editing apps will do.
Make your Instagram History Countable
Your bio will be the first introduction for new fans, and if you tune it right, you can target the right audience. If they like what they see, they will probably hit that tracking button.
What are the important things you want to highlight here?
Think of it as your 150-letter voice limit. And mark it …your username and name are searchable, but the whole bio is not possible but tries to make it SEO-friendly use Hashtags. Clear & High-Quality Profile Picture.
Clear Call to Action & #hashtag related to your niche, link to follow, or contact details.
Now Next Comes Finding Your Audience
When you start your account, try to explain it to your appropriate audience. Write it down – what does your ideal customer avatar look like? Who do they follow, what do they comment on, and what makes them comment? Then, look at some of the accounts for the audience you just described.
For example, if you are a travel vlogger player, check out travel accounts and travel vloggers that match the terms of your audience. If you are a singer/content creator, check out other singers or content creators of your Niche with a larger number of followers.
Find accounts with creators who regularly post and get high performance with their content. Now, the idea is to use their profiles and audiences. Comment on their posts. Follow their followers and engage with them. Get involved! You need to get your audience’s attention and establish a connection before they voluntarily follow you and engage with your content.
Create a Clear & Consistent Feed – So, you have some ideas for the post. You already know what works well inside your niche on Instagram, and you’re ready to try something else. But remember don’t go so fast! Before you post, you will want to make sure all your posts are fully functional.
Think of your Instagram feed as a complete outfit, and each post as pieces of clothing, because it won’t look right. Take the same approach to your feed and think about the overall beauty. Visitors to your profile will judge you if they want to follow you for the first 0.05 seconds. So, you better make that first impression!
Choose a theme, think about what color palette you want to go with – whether it’s a soft, pastel look you want, or something cool and shiny – and play with editing apps to find your perfect filters.
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